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Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

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Fingerprint patterns through genetics

O'Brien et al. | Dec 02, 2020

Fingerprint patterns through genetics

This study explores the link between fingerprints and genetics by analyzing familial fingerprints to show how the fingerprints between family members, and in particular siblings, could be very similar. The hypothesis was that the fingerprints between siblings would be very similar and the dominant fingerprint features within the family would be the same throughout the generations. Fingerprints between the siblings showed a trend of similarity, with only very small differences which makes these fingerprints unique. This work helps to support the link between fingerprints and genetics while providing a modern technological application.

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Are Teens Willing to Pay More for Their Preferred Goods?

Johnson et al. | Sep 28, 2019

Are Teens Willing to Pay More for Their Preferred Goods?

Each day we are flooded with new items that promise us a better experience at a better price. This forces buyers to continuously chose between sticking to what they know, or trying something new. In turn, companies need to be aware of the factors affecting consumer choices, that too within the different fractions of society. In this study the authors investigate the effect of survey-based price setting on profits made based on African American teen purchases, and how African-American teen loyalty to a particular brand affects their willingness to pay a higher price than the market average for their preferred brand items.

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The feeling of beauty in music: Relaxing and not confusing

Jain et al. | Sep 07, 2022

The feeling of beauty in music: Relaxing and not confusing

Here, the authors sought to better understand how and why people experience beauty in music. They explored this fundamental aesthetic response by considering numerous emotional responses of participants to diverse musical excerpts using a 42-item Aesthetic Emotions Scale assessment. They found that the highly nuanced emotional experience of beauty in music includes positive, negative, and knowledge-related feelings.

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