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Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Guan et al. | Apr 28, 2021

Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Voice pitch affects perceived authoritativeness, competency, and leadership capacity. In this study, the authors suggest that examining certain measures of brain activity collected using an affordable EEG could predict advertising effectiveness, which may be invaluable in future neuromarketing research. Understanding voice pitch and other factors that cause implicit bias may allow significant advances in marketing, facilitating business success.

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Reddit v. Wall Street: Why Redditors beat Wall Street at its own game

Bhakar et al. | Sep 13, 2022

Reddit v. Wall Street: Why Redditors beat Wall Street at its own game

Here the authors investigated the motivation of a short squeeze of GameStop stock where users of the internet forum Reddit drove a sudden increase in GameStop stock price during the start of 2021. They relied on both qualitative and quantitative analyses where they tracked activity on the r/WallStreetBets subreddit in relation to mentions of GameStop. With these methods they found that while initially the short squeeze was driven by financial motivations, later on emotional motivations became more important. They suggest that social phenomena can be dynamic and evolve necessitating mixed method approaches to study them.

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Aggression of Carcharhinus leucas and Carcharhinus amblyrhynchos towards humans

Mignone et al. | May 11, 2021

Aggression of <i>Carcharhinus leucas</i> and <i>Carcharhinus amblyrhynchos</i> towards humans

This paper presents findings on Carcharhinus leucas (bull shark) and Carcharhinus amblyrhynchos (grey reef shark) aggression towards humans at Beqa Adventure Divers in Shark Reef Marine Reserve, Fiji. We hypothesized that grey reef sharks would receive more prods than bull sharks because grey reef sharks are typically more aggressive than bull sharks. The results supported our hypothesis, as an individual grey reef shark received 2.44 prods on average per feed, while a bull shark had an average of 0.61. These findings are meaningful not only to the world’s general understanding of shark aggression, but also to human protection against grey reef sharks as well as public education on bull sharks and the conservation of the species.

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Young People Drinking: The Effect of Group Size on Drinking Habits

Palermo et al. | May 10, 2018

Young People Drinking: The Effect of Group Size on Drinking Habits

Palermo et al. examined the effect of group size on drinking habits of college and high school students. The authors found that both high school and college students tended to consume the most alcohol in group sizes of 4 or more, independent of how frequently they drink. They also found that the proportion of college students that drink is nearly twice the proportion of high school students that drink. This study supports previous findings that underage drinking happens in large groups and suggests that effective intervention in underage drinking would be at the group level.

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