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Voice pitch affects perceived authoritativeness, competency, and leadership capacity. In this study, the authors suggest that examining certain measures of brain activity collected using an affordable EEG could predict advertising effectiveness, which may be invaluable in future neuromarketing research. Understanding voice pitch and other factors that cause implicit bias may allow significant advances in marketing, facilitating business success.

In this study, the authors investigate just how effectively paper towels can absorb different types of liquid and whether changing the properties of the towel (such as folding it) affects absorbance. Using variables of either different liquid types or the folded state of the paper towels, they used thorough approaches to make some important and very useful conclusions about optimal ways to use paper towels. This has important implications as we as a society continue to use more and more paper towels.

In this study, locally produced fall and spring honeys were tested to determine whether there was a significant difference in their abilities to limit or prevent bacterial growth of E. coli, S. aureus, P. aeruginosa, and S. epidermidis.

he rapid growth of the human population is driving food crises in Thailand and Southeast Asia, while contributing to global food insecurity and a larger carbon footprint. One potential solution is cultivating duckweed (Wolffia globosa) for consumption, as it grows quickly and can provide an alternative protein source. This research explored two methods to optimize duckweed cultivation: using phosphorus- and nitrogen-rich growing media and plant growth-promoting bacteria (PGPB).

The authors looked at potential downstream effects of raising the minimum wage. Specifically they focused on taxable wages, employment, and firm counts.

Here the authors conducted a photometric analysis of Supernova (SN) 20234jvj. Through generating a light curve, they determined SN 2023jvj to be a Type Ia supernova located approximately 1.246e8 parasecs away from Earth.

While some believe that ride-hailing services offer reduced CO₂ emissions compared to individual driving, studies have found that driving without passengers on ride-hailing trips or "deadheading" prevents this. Here, with a mathematical model, the authors investigated if the use of electric vehicles as ride-hailing vehicles could offer reduced CO₂ emissions. They found that the improved vehicle efficiency and cleaner generation could in fact lower emissions compared to the use of personal gas vehicles.

With disruption of DNA repair pathways pertinent to the timeline of cancer, thorough evaluation of mutations relevant to DNA repair proteins is crucial within cancer research. One such mutation includes S815L PMS2 - a mutation that results in significant decrease of DNA repair function by PMS2 protein. While mutation of PMS2 is associated with significantly increased colorectal and endometrial cancer risk, much work is left to do to establish the functional effects of the S815L PMS2 mutation in ovarian cancer progression. In this article, researchers contribute to this essential area of research by uncovering the tumor-progressive effects of the S815L PMS2 mutation in the context of ovarian cancer cell lines.

Caffeine is widely consumed across the globe and is most appreciated for its effects as a stimulant. Here the authors investigate whether caffeine consumption affects performance during endurance or strength training. Their results suggest that caffeine consumption enhances endurance training, but not strength training.

Research suggests that less effective styles of parenting tend to negatively affect grades, and more effective styles tend to produce higher grades. In this study, the authors verify previous research and confirm such relationships in a sample of African American students in a college preparatory program. By obtaining students’ perception of their school’s climate and parent’s parenting styles by various methods, the authors determined correlated these perceptions to student grades. They found no significant relationship between school climate and academic achievement.