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Consumers in India and the United Arab Emirates live in very different economic and cultural environments, and this study set out to measure how that shapes the way they shop and pay. Surveying 50 people in each country, they found that Indian consumers were more price-sensitive and favored cash, while UAE consumers prioritized convenience, gravitating toward credit cards, mobile wallets, and online shopping. The results offer practical insight for retailers, marketers, and policymakers working across these two fast-growing but culturally distinct markets.

Here, the authors sought to evaluate the efforts of fast fashion clothing companies towards sustainability, specifically in regards to the United Nations Sustainable Development Goals. The authors used natural language processing to investigate the sustainability reports of fast fashion companies focusing on terms established by the UN. They found that the most consistently addressed areas were related to sustainable consumption/production, with a focus on health and well-being emerging during the recent pandemic.