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Unit-price anchoring affects consumer purchasing behavior

James et al. | Jan 15, 2025

Unit-price anchoring affects consumer purchasing behavior

This study examines how anchoring—providing numerical suggestions like "2 for $4"—can influence consumer purchasing decisions and increase revenue. The researchers tested three types of price anchors on 29 high school students shopping in a mock store.

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Color photometry and light curve modeling of apparent transient 2023jri

Favretto et al. | Aug 13, 2024

Color photometry and light curve modeling of apparent transient 2023jri

Observing transients like supernovae, which have short-lived brightness variations, helps astronomers understand cosmic phenomena. This study analyzed transient 2023jri, hypothesizing it was a Type IIb supernova. By collecting and analyzing data over four weeks, including light and color curves, they confirmed its classification and provided additional insights into this less-studied supernova type.

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Optimizing airfoil shape for small, low speed, unmanned gliders: A homemade investigation

Lara et al. | Mar 30, 2023

Optimizing airfoil shape for small, low speed, unmanned gliders: A homemade investigation
Image credit: Konrad Wojciechowski

Here, the authors sought to identify a method to optimize the lift generated by an airfoil based solely on its shape. By beginning with a Bernoullian model to predict an optimized wing shape, the authors then tested their model against other possible shapes by constructing them from Styrofoam and testing them in a small wind tunnel. Contrary to their hypothesis, they found their expected optimal airfoil shape did not result in the greatest lift generation. They attributed this to a variety of confounding variables and concluded that their results pointed to a correlation between airfoil shape and lift generation.

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The presence of Wolbachia in Brood X cicadas

Hasan et al. | Oct 15, 2022

The presence of <em>Wolbachia</em> in Brood X cicadas

Here, seeking to understand a possible cause of the declining popluations of Brood X cicadas in Ohio and Indiana, the authors investigated the presence of Wolbachia, an inherited bacterial symbiont that lives in the reproductive cells of approximately 60% of insect species in these cicadas. Following their screening of one-hundred 17-year periodical cicadas, they only identified the presence of Wolbachia infection in less than 2%, suggesting that while Wolbachia can infect cicadas it appears uncommon in the Brood X cicadas they surveyed.

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Development of a novel machine learning platform to identify structural trends among NNRTI HIV-1 reverse transcriptase inhibitors

Ashok et al. | Jun 24, 2022

Development of a novel machine learning platform to identify structural trends among NNRTI HIV-1 reverse transcriptase inhibitors

With advancements in machine learning a large data scale, high throughput virtual screening has become a more attractive method for screening drug candidates. This study compared the accuracy of molecular descriptors from two cheminformatics Mordred and PaDEL, software libraries, in characterizing the chemo-structural composition of 53 compounds from the non-nucleoside reverse transcriptase inhibitors (NNRTI) class. The classification model built with the filtered set of descriptors from Mordred was superior to the model using PaDEL descriptors. This approach can accelerate the identification of hit compounds and improve the efficiency of the drug discovery pipeline.

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