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Sex differences in confidence and memory

Primack et al. | Oct 25, 2021

Sex differences in confidence and memory

In this work, the authors sought to provide an original experiment to investigate the conflict over whether males or females tend to exhibit greater accuracy or confidence in their memories. By using an online portal to obtain a convenience sample, the authors found that their results suggest that though males tend to be more confident regarding their memories, they may in fact remember fewer details. The authors suggest that these findings merit further research before making systematic changes regarding crime scene recall settings.

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Predicting college retention rates from Google Street View images of campuses

Dileep et al. | Jan 02, 2024

Predicting college retention rates from Google Street View images of campuses
Image credit: Dileep et al. 2024

Every year, around 40% of undergraduate students in the United States discontinue their studies, resulting in a loss of valuable education for students and a loss of money for colleges. Even so, colleges across the nation struggle to discover the underlying causes of these high dropout rates. In this paper, the authors discuss the use of machine learning to find correlations between the built environment factors and the retention rates of colleges. They hypothesized that one way for colleges to improve their retention rates could be to improve the physical characteristics of their campus to be more pleasing. The authors used image classification techniques to look at images of colleges and correlate certain features like colors, cars, and people to higher or lower retention rates. With three possible options of high, medium, and low retention rates, the probability that their models reached the right conclusion if they simply chose randomly was 33%. After finding that this 33%, or 0.33 mark, always fell outside of the 99% confidence intervals built around their models’ accuracies, the authors concluded that their machine learning techniques can be used to find correlations between certain environmental factors and retention rates.

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Presence of Vegetation in Relation to Slope in Yosemite Valley, California

Saltzgaber et al. | Sep 11, 2021

Presence of Vegetation in Relation to Slope in Yosemite Valley, California

This study examined the relationship between the slope of a terrain and vegetation, measured by the normalized difference vegetation index (NDVI). It was hypothesized that lower slope ranges would be more supportive of vegetation growth than higher slope ranges. Analysis showed that no slope (even as extreme as 85–90°) prohibits the growth of vegetation completely; even the steepest slopes examined contain plant life. Knowing that steep slopes can still support plant life, agriculturalists can begin to explore and start planting additional crops and plants at these extreme slopes.

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Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Guan et al. | Apr 28, 2021

Determining the Effects of Voice Pitch on Adolescent Perception, Subconscious Bias, and Marketing Success Using Electroencephalography

Voice pitch affects perceived authoritativeness, competency, and leadership capacity. In this study, the authors suggest that examining certain measures of brain activity collected using an affordable EEG could predict advertising effectiveness, which may be invaluable in future neuromarketing research. Understanding voice pitch and other factors that cause implicit bias may allow significant advances in marketing, facilitating business success.

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