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The role of corresponding race, gender, and species as incentives for charitable giving.

Antonides-Jensen et al. | Jul 31, 2019

The role of corresponding race, gender, and species as incentives for charitable giving.

Inherent bias is often the unconscious driver of human behavior, and the first step towards overcoming these biases is our awareness of them. In this article the authors investigate whether race, gender or species affect the choice of charity by middle class Spaniards. Their conclusions serve as a starting point for further studies that could help charities refine their campaigns in light of these biases effectively transcending them or taking advantage of them to improve their fundraising attempts.

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