Each day we are flooded with new items that promise us a better experience at a better price. This forces buyers to continuously chose between sticking to what they know, or trying something new. In turn, companies need to be aware of the factors affecting consumer choices, that too within the different fractions of society. In this study the authors investigate the effect of survey-based price setting on profits made based on African American teen purchases, and how African-American teen loyalty to a particular brand affects their willingness to pay a higher price than the market average for their preferred brand items.
Read More...Browse Articles
Spelling Bee: A Study on the Motivation and Learning Strategies Among Elementary and Junior-High Student Competitors
This article investigates the study methodologies, learning strategies, and motives of spelling bee participants. The authors identify several important educational implications of this work.
Read More...Comparing the Voltage Output of Water in Drop and Flow Form Using a Piezoelectric Sensor and Hydroelectric Turbine
This study compares the voltage output of two potential alternative energy sources: water drops hitting a piezoelectric surface and water flowing through a hydroelectric turbine. The findings of this study suggest that harnessing kinetic energy from falling raindrops may be a viable alternative energy source.
Read More...A Phylogenetic Study of Conifers Describes Their Evolutionary Relationships and Reveals Potential Explanations for Current Distribution Patterns
Many species of trees are distributed widely around the world, though not always in a way that makes immediate sense. The authors here use genetic information to help explain the geographic distribution of various conifer species throughout the world.
Read More...Behaviors and attitudes concerning disposable masks and the environment: A D.C. high school case study
The authors looked at student behaviors around disposal of face masks. The goal of the study was to bring awareness to improper mask disposal and how the resulting litter contributes to overall environmental pollution.
Read More...Enhancing marine debris identification with convolutional neural networks
Plastic pollution in the ocean is a major global concern. Remotely Operated Vehicles (ROVs) have promise for removing debris from the ocean, but more research is needed to achieve full effectiveness of the ROV technology. Wahlig and Gonzales tackle this issue by developing a deep learning model to distinguish trash from the environment in ROV images.
Read More...Utilizing meteorological data and machine learning to predict and reduce the spread of California wildfires
This study hypothesized that a machine learning model could accurately predict the severity of California wildfires and determine the most influential meteorological factors. It utilized a custom dataset with information from the World Weather Online API and a Kaggle dataset of wildfires in California from 2013-2020. The developed algorithms classified fires into seven categories with promising accuracy (around 55 percent). They found that higher temperatures, lower humidity, lower dew point, higher wind gusts, and higher wind speeds are the most significant contributors to the spread of a wildfire. This tool could vastly improve the efficiency and preparedness of firefighters as they deal with wildfires.
Read More... Machine learning-based enzyme engineering of PETase for improved efficiency in plastic degradation
Here, recognizing the recognizing the growing threat of non-biodegradable plastic waste, the authors investigated the ability to use a modified enzyme identified in bacteria to decompose polyethylene terephthalate (PET). They used simulations to screen and identify an optimized enzyme based on machine learning models. Ultimately, they identified a potential mutant PETases capable of decomposing PET with improved thermal stability.
Read More...Rubik’s cube: What separates the fastest solvers from the rest?
In this study, the authors assess the factors that allow some speedcubers to solve Rubik's Cubes faster than others.
Read More...Friend or foe: Using DNA barcoding to identify arthropods found at home
Here the authors used morphological characters and DNA barcoding to identify arthropods found within a residential house. With this method they identified their species and compared them against pests lists provided by the US government. They found that none of their identified species were considered to be pests providing evidence against the misconception that arthropods found at home are harmful to humans. They suggest that these methods could be used at larger scales to better understand and aid in mapping ecosystems.
Read More...