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Unit-price anchoring affects consumer purchasing behavior

James et al. | Jan 15, 2025

Unit-price anchoring affects consumer purchasing behavior

This study examines how anchoring—providing numerical suggestions like "2 for $4"—can influence consumer purchasing decisions and increase revenue. The researchers tested three types of price anchors on 29 high school students shopping in a mock store.

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Effects of social support on adolescent identity development

Yim et al. | Nov 12, 2024

Effects of social support on adolescent identity development

Adolescence is a critical period for self-identity formation, heavily influenced by feedback from social networks. This research examined the interplay between social support from parents and peers and self-concept development in adolescents using data from the National Longitudinal Study of Adolescent to Adult Health. While individual support from parents and peers did not directly impact self-concept, their combined interaction significantly influenced it, highlighting the importance of various social supports in fostering healthy self-concept development and overall adolescent well-being.

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Analyzing the relationships between years of experience and performance anxiety in teen volleyball players

Concha-Ortiz et al. | Aug 15, 2024

Analyzing the relationships between years of experience and performance anxiety in teen volleyball players
Image credit: The authors

Athletes with performance anxiety may struggle to play their best and enjoy the game. Various factors may impact how much anxiety an athlete feels, including how much experience they have in the sport. Concha-Ortiz and Navins survey teenage club volleyball players to look for relationships between years of experience and performance anxiety symptoms.

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