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Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

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FRUGGIE – A Board Game to Combat Obesity by Promoting Healthy Eating Habits in Young Children

Huprikar et al. | Jun 13, 2018

FRUGGIE – A Board Game to Combat Obesity by Promoting Healthy Eating Habits in Young Children

The authors created a board game to teach young children about healthy eating habits to see whether an interactive and family-oriented method would be effective at introducing and maintaining a love for fruits and veggies. Results showed that children developed a liking for fruits and vegetables, and none regressed. Half maintained their level of enjoyment for fruits and vegetables during the research period, while the other half had a positive increase. The results show that a simple interactive game can shape how young children relate to food and encourage them to maintain healthy habits.

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Overcoming The Uncanny Valley Through Shared Stressful Experience with a Humanoid Robot

Bing et al. | Jun 12, 2018

Overcoming The Uncanny Valley Through Shared Stressful Experience with a Humanoid Robot

The "Uncanny Valley" is a phenomenon in which humans feel discomfort in the presence of objects that are almost, but not quite, human-like. In this study, the authors tested whether this phenomenon could be overcome by sharing a stressful experience with a humanoid robot. They found that human subjects more readily accepted a robot partner that they had previously shared a stressful experience with, suggesting a potential method for increasing the effectiveness of beneficial human-robot interactions by reducing the Uncanny Valley effect.

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Exploring a Possible Link Between ADHD and Inattentional Blindness

Younger et al. | Dec 21, 2020

Exploring a Possible Link Between ADHD and Inattentional Blindness

Attention Deficit Hyperactivity Disorder (ADHD) is characterized by impulsivity, hyperactivity, and inattention. The authors hypothesized that people with ADHD would display more inattentional blindness in perceptually simple tasks and less inattentional blindness in perceptually complex tasks. The results indicate that there is no significant correlation between ADHD and inattentional blindness in either type of task.

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The Effect of Delivery Method, Speaker Demographics, and Physical Environment on the Engagement Level of Older Adults

Seides et al. | May 24, 2015

The Effect of Delivery Method, Speaker Demographics, and Physical Environment on the Engagement Level of Older Adults

With an increasing older adult population and rapid advancements in technology, it is important that senior citizens learn to use new technologies to remain active in society. A variety of factors on learning were investigated through surveys of senior citizens. Older adults preferred an interactive lesson style, which also seemed to help them retain more course material.

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