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Unit-price anchoring affects consumer purchasing behavior

James et al. | Jan 15, 2025

Unit-price anchoring affects consumer purchasing behavior

This study examines how anchoring—providing numerical suggestions like "2 for $4"—can influence consumer purchasing decisions and increase revenue. The researchers tested three types of price anchors on 29 high school students shopping in a mock store.

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Economic performance of solar energy systems financed with green bonds in New Jersey

Peng et al. | Jan 22, 2025

Economic performance of solar energy systems financed with green bonds in New Jersey
Image credit: Peng and Peng 2025

Global reliance on extractive energy sources has many downsides, among which are inconsistent supply and consequent price volatility that distress companies and consumers. It is unclear if renewable energy offers stable and affordable solutions to extractive energy sources. The cost of solar energy generation has decreased sharply in recent years, prompting a surge of installations with a range of financing options. Even so, most existing options require upfront payment, making installation inaccessible for towns with limited financial resources. The primary objective of our research is to examine the use of green bonds to finance solar energy systems, as they eliminate the need for upfront capital and enable repayment through revenue generated over time. We hypothesized that if we modeled the usage of green bonds to finance the installation of a solar energy system in New Jersey, then the revenue generated over the system’s lifetime would be enough to repay the bond. After modeling the financial performance of a proposed solar energy-producing carport in Madison, New Jersey, financed with green bonds, we found that revenue from solar energy systems successfully covered the annual green bond payments and enabled the installers to obtain over 50% of the income for themselves. Our research demonstrated green bonds as a promising option for New Jersey towns with limited financial resources seeking to install solar energy systems, thereby breaking down a financial barrier.

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