This study examines how anchoring—providing numerical suggestions like "2 for $4"—can influence consumer purchasing decisions and increase revenue. The researchers tested three types of price anchors on 29 high school students shopping in a mock store.
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Application of arbuscular mycorrhizal fungi to inhibit nitrogen uptake of weeds within crop fields
In this study, the ability of arbuscular mycorrhizal fungi to limit the growth of an agricultural weed Cirsium arvense is tested. This has important implications for developing natural herbicides.
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