Browse Articles

Blockchain databases: Encrypted for efficient and secure NoSQL key-store

Mehrota et al. | Mar 18, 2023

Blockchain databases: Encrypted for efficient and secure NoSQL key-store
Image credit: Ayushi Mehrota & David Kim

Although commonly associated with cryptocurrency, blockchains offer security that other databases could benefit from. These student authors tested a blockchain database framework, and by tracking runtime of four independent variables, they prove this framework is feasible for application.

Read More...

The study of technology and the use of individual cognitive effort

Neravetla et al. | Jan 24, 2023

The study of technology and the use of individual cognitive effort
Image credit: Glenn Carstens-Peters

A trial study was performed in 2021 to investigate the link between technology and transactive memory. Transactive memory is shared knowledge in which members share the responsibility to encode, store, and retrieve certain tasks or assignments, leading to a successful and collective performance. We hypothesize that a participants’ expected access to an external source affects the recall rate and retrieval of information.

Read More...

The extent to which storefront alcohol advertising differs by community profile in Michigan

Voyt et al. | May 17, 2023

The extent to which storefront alcohol advertising differs by community profile in Michigan
Image credit: Steve Harvey

Here, recognizing that alcohol manufacturers may target ethnic minorities and youths with specific forms of advertisements based on previous studies, the authors considered how alcohol storefronts differ depending on the community they are located in. Specifically, they looked at differences between Metro-Dtroit suburban communities of high- and low-incomes. They found that alcohol stores in the low-income areas had more and larger alcohol and malt liquor advertisements per store along with being within 1,000 feet of a school.

Read More...

Are Teens Willing to Pay More for Their Preferred Goods?

Johnson et al. | Sep 28, 2019

Are Teens Willing to Pay More for Their Preferred Goods?

Each day we are flooded with new items that promise us a better experience at a better price. This forces buyers to continuously chose between sticking to what they know, or trying something new. In turn, companies need to be aware of the factors affecting consumer choices, that too within the different fractions of society. In this study the authors investigate the effect of survey-based price setting on profits made based on African American teen purchases, and how African-American teen loyalty to a particular brand affects their willingness to pay a higher price than the market average for their preferred brand items.

Read More...

Search Articles

Search articles by title, author name, or tags

Clear all filters

Popular Tags

Browse by school level