Browse Articles

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

Music is an important part of the day for many of us, but what makes some combinations of sound more pleasant to the ear than others? In this article the authors investigate the role of some characteristics of sound on the perception of a pleasant vs harsh musical note.

Human intelligence is correlated with variation in the protein neuroplastin-65, which is encoded by the NPTN gene. The authors examine the evolution of this gene across different animal species.

The authors assess the effect of ER stress on sleep quality in fruit flies.

In this study, the authors examine the relationship between ESG (Environmental, Social, and Governance) factors on financial performance of Vietnamese media companies, as measured by ROA and ROE. They find that ESG is positively correlated with financial performance, as is sales growth. They also find that financial leverage is negatively correlated with ROA. Overall, this is a quality study, although the methods section requires more detail.

This study examined whether eye color affects photophobia and vision in elementary school students and staff, finding no significant relationship between eye color, light sensitivity, or visual acuity. However, photophobia was common across age groups, highlighting the need for greater awareness of light sensitivity in learning environments.

This study evaluates the potential of natural language processing (NLP) models in an emotion-driven bibliotherapy framework to improve mental health challenges.

The authors looked at which measurements from the NFL combine were the most predictive of success for defensemen in the NFL.

The authors use blood smears from individuals with sickle cell disease to correlate sickle cell frequency with the occurrence of vaso-occlusive crises.

The authors looked at how pharmacokinetics changed depending on the use of an in vitro or an in vivo model.