Voice pitch affects perceived authoritativeness, competency, and leadership capacity. In this study, the authors suggest that examining certain measures of brain activity collected using an affordable EEG could predict advertising effectiveness, which may be invaluable in future neuromarketing research. Understanding voice pitch and other factors that cause implicit bias may allow significant advances in marketing, facilitating business success.
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The Effects of Micro-Algae Characteristics on the Bioremediation Rate of Deepwater Horizon Crude Oil
Environmental disasters such as the Deepwater Horizon oil spill can be devastating to ecosystems for long periods of time. Safer, cheaper, and more effective methods of oil clean-up are needed to clean up oil spills in the future. Here, the authors investigate the ability of natural ocean algae to process crude oil into less toxic chemicals. They identify Coccochloris elabens as a particularly promising algae for future bioremediation efforts.
Read More...Taft linear free-energy relationships in the biocatalytic hydrolysis of sterically hindered nitrophenyl ester substrates
This study applies Taft linear free-energy relationships to study kinetic trends in the enzymatic hydrolysis of sterically hindered substrates.
Read More...Shortage of Black physicians: Florida Black medical student enrollment from 2013 to 2021
Black patients tend to have better health outcomes when cared for by Black physicians, yet Black doctors make up only 5% of U.S. physicians, despite Black people comprising 14% of the population. This analysis of data from Florida medical schools showed a higher enrollment of Black first-year students (13.5%) compared to the national average (9%), and a national increase from 6% in 2013 to 9% in 2021, aligning with the rise of social justice movements. Increasing Black medical student enrollment could reduce health disparities and improve outcomes for Black communities.
Read More...The effect of financial and food-based incentives on math test performance
The authors looked at the effect of monetary vs. food incentives on math test performance. They found that financial incentives did increase student performance, but not necessarily food incentives.
Read More...Mechanistic deconvolution of autoreduction in tetrazolium-based cell viability assays
Optical reporters like tetrazolium dyes, exemplified by 5-diphenyl tetrazolium bromide (MTT), are effective tools for quantifying cellular responses under experimental conditions. These dyes assess cell viability by producing brightly-colored formazan dyes when reduced inside active cells. However, certain small molecules, including reducing agents like ascorbic acid, cysteine, and glutathione (GSH), can interfere with MTT assays, potentially compromising accuracy.
Read More...A novel deep learning model for visibility correction of environmental factors in autonomous vehicles
Intelligent vehicles utilize a combination of video-enabled object detection and radar data to traverse safely through surrounding environments. However, since the most momentary missteps in these systems can cause devastating collisions, the margin of error in the software for these systems is small. In this paper, we hypothesized that a novel object detection system that improves detection accuracy and speed of detection during adverse weather conditions would outperform industry alternatives in an average comparison.
Read More...The effect of Omega-3 on bovine blood cells as a potential remedy for Cerebral Cavernous Malformations
Here, the authors investigated if dietary Omega-3 fatty acids could reduce the potential for cerebral cavernous malformations, which are brain lesions that occur due to a genetic mutation where high membrane permeability occurs between endothelial cell junctions. In a bovine-based study where some cows were fed an Omega-3 diet, the authors found the membranes of bovine blood cells increased in thickness with Omega-3 supplementation. As a result, they suggest that dietary Omega-3 could be considered as a possible preventative measure for cerebral cavernous malformations.
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