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Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

Stevenson et al. | Oct 02, 2019

Comparing Consumer Personality and Brand Personality: Do Fashion Styles Speak of Who You Are?

This study investigated how fashion brand personalities are similar to people’s personalities and whether people may prefer a particular clothing brand based on their own personal traits. All together, Stevenson and Scott found that the Big Five Personality Factors are generally not related to participants’ preferred brand personalities. Generally, brands should consider different factors besides the Big Five Personality Factors for identifying potential customers.

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Emotional and Psychological Effect of Music on People

Nolt et al. | Jan 03, 2019

Emotional and Psychological Effect of Music on People

Nolt and Elwonger examine how different types of music impact our emotional and physical states. They found that music can influence a subject's emotional state, with sad music inspiring sadness and exciting music bringing excitement. They were not able to find a clear relationship between heart rate and music type. Music's effect on emotional state can be useful when designing novel therapies for emotional and mental disorders.

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Extroverts as Materialists: Correlating Personality Traits, Materialism, and Spending Behavior

Jackson et al. | Feb 19, 2017

Extroverts as Materialists: Correlating Personality Traits, Materialism, and Spending Behavior

The authors investigated the relationship between personality traits and adolescent materialism, as well as how materialism relates to spending habits. Results indicate that extroversion was positively correlated with materialism, and that adolescents' purchases were affected by the purchasing behaviors of their friends or peers. Moreover, materialistic youth were more likely than non-materialistic youth to spend money on themselves when given a hypothetical windfall of $500.

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Physical Appearance and Its Effect on Trust

Ledesma et al. | Nov 09, 2020

Physical Appearance and Its Effect on Trust

Do different physical traits affect teenagers’ initial trust of an unknown person? Would they give greater trust to women and people of similar ethnicity? To test these hypotheses, the authors developed a survey to determine the sets of physical characteristics that affect a person's trustworthiness. They found that gender and expression were the main physical traits associated with how trustworthy an individual looks, while ethnicity was also important.

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Characterization of Drought Tolerance in Arabidopsis Mutant fry1-6

Kim et al. | Jan 07, 2019

Characterization of Drought Tolerance in Arabidopsis Mutant  fry1-6

In a world where water shortage is becoming an increasing concern, and where population increase seems inevitable, food shortage is an overwhelming concern for many. In this paper, the authors aim to characterize a drought-resistant strain of A. thaliana, investigating the cause for its water resistance. These and similar studies help us learn how plants could be engineered to improve their ability to flourish in a changing climate.

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The Role of Race in the Stereotyping of a Speaker’s Accent as Native or Non-native

Bhuvanagiri et al. | Jan 07, 2019

The Role of Race in the Stereotyping of a Speaker’s Accent as Native or Non-native

In the modern world, communication and mobility are no longer obstacles. A natural consequence is that people from all over the world are mixing like never before and national identity can no longer be determined simply by a person's appearance or manner of speech. In this article, the authors study how a person's accent interferes with the perception of a their national identity and proposes ways to eliminate such biases.

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Are Age and Sex Related to Emotion Recognition Ability in Children and Teenagers?

Gallego-García et al. | Feb 23, 2018

Are Age and Sex Related to Emotion Recognition Ability in Children and Teenagers?

Humans have a natural ability to recognize emotional cues from the facial expressions of others, as a crucial evolutionary trait to navigate social interactions. This ability likely develops through normal development and social experience, but it is unclear how much influence age and sex have in emotional facial recognition (EFR). In this study, the authors investigate EFR in children and teenagers, and look at whether accurate emotional recognition does occur more in males or females.

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Efficacy of Mass Spectrometry Versus 1H Nuclear Magnetic Resonance With Respect to Denaturant Dependent Hydrogen-Deuterium Exchange in Protein Studies

Chenna et al. | Jan 22, 2020

Efficacy of Mass Spectrometry Versus 1H Nuclear Magnetic Resonance With Respect to Denaturant Dependent Hydrogen-Deuterium Exchange in Protein Studies

The misfolding of proteins leads to numerous diseases including Akzheimer’s, Parkinson’s and Type II Diabetes. Understanding of exactly how proteins fold is crucial for many medical advancements. Chenna and Englander addressed this problem by measuring the rate of hydrogen-deuterium exchange within proteins exposed to deuterium oxide in order to further elucidate the process of protein folding. Here, mass spectrometry was used to measure exchange in Cytochrome c and was compared to archived 1H NMR data.

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The Effect of Lyrical and Instrumental Music on Reading Comprehension Tasks

Herring et al. | Nov 01, 2018

The Effect of Lyrical and Instrumental Music on Reading Comprehension Tasks

Herring and Scott investigated how specific types of background music affected 8th and 9th graders' performance on a reading comprehension task. In the study, their results indicated that music with English lyrics led to lower reading comprehension scores, while foreign language and instrumental music was comparable to no music at all. The authors therefore recommend that teachers avoid playing English language music for students completing reading tasks in order to minimize distractions and improve work efficiency.

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Examining the Accuracy of DNA Parentage Tests Using Computer Simulations and Known Pedigrees

Wang et al. | Jul 13, 2020

Examining the Accuracy of DNA Parentage Tests Using Computer Simulations and Known Pedigrees

How accurate are DNA parentage tests? In this study, the authors hypothesized that current parentage tests are reliable if the analysis involves only one or a few families of yellow perch fish Perca flavescens. Their results suggest that DNA parentage tests are reliable as long as the right methods are used, since these tests involve only one family in most cases, and that the results from parentage analyses of large populations can only be used as a reference.

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